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Over Half of Young Men Now Use Facial Moisturizer

New findings from Mintel show that this product is on the rise.

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By: TOM BRANNA

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Men might not like to admit that they have a skin care regime, but according to new research from Mintel, you might find your man stealing some of your valuable mirror time. Indeed, in a new report looking at the male grooming sector, some 58% of men aged 18-24 and 63% of those 25-34 report that they use a facial moisturizing product.   This is in stark contrast to the 32% of those aged 55-64 and 29% of men over 65 from other age demographics claiming to do the same thing.   “That younger men ar...

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